Their customer service exemplifies the importance putting customer at forefront and identifying his/her needs and making sure they fit you right in all sense, both on your eyes and your wallet :) I have been going to this place since they opened. My earlier sojourns at similar practices in the triangle left me in need to find a practice which was more interested in finding what is best for me versus them. Dr. Hiten is a knowledgeable and patient man. Eleni is the best optician that I have encountered in the triangle. I have been to 4 different practices. None can be compared to these guys. Hope these guys continue their good work.